Tourism & hospitality industries

In the middle of Scandinavia

Our offer

Discover the diversity of our strategic location

Värmland’s strategic location in the middle of Scandinavia, combined with a steady flow of visitors, makes it an ideal place to establish a business in the tourism or hospitality industries. Visitors can enjoy untouched wilderness, peaceful landscapes, picturesque towns, and a multitude of activities, all close to the international airports. There’s plenty of room for new companies to prosper, so go ahead and create a sustainable, climate-smart, and vibrant business that attracts visitors from both near and far.

Easy to reach by various means of transport

Värmland has an ideal location in between Stockholm and Oslo. It’s easy to reach by both car and train, and international airports like Karlstad and Gardermoen welcomes long-distance travellers.

A steady stream of visitors

A large number of travellers visit Värmland for both business and pleasure. There are several large shopping centres, highly appreciated conference facilities, and business operations that attract visitors. Värmland is also a transport hub where traffic between the west coast and the northern mountains crosscut with traffic to and from Norway. Families and truck drivers alike enjoy taking a break in Värmland for shopping, resting, or grabbing something to eat.

Developable areas with potential

There are many developable areas with great potential in Värmland. For example, the 160 kilometres stretch of coastline along Lake Vänern, Europe’s second-largest lake. The coast is mostly undeveloped and offers many possibilities for experiential-based activities. Värmland also hosts the cosy, residential community of Karlstad, genuine small-towns, and several border-crossing shopping centres that all thirst for additional, year-round attractions. Whether you like to build a new, large entertainment facility or establish a smaller, lifestyle-oriented business there’s plenty of space and a solid customer base.

Natural wonders for everyone

Värmland is known for its untouched nature with beautiful blue mountains, sparkling lakes, and old forests. The four seasons all leave their mark on the landscape and invite visitors to an abundance of year-round activities. Ski trails in the winter become hiking paths during the summer, and long-distance skates are exchanged for kayaks. The unique Swedish right to public access (allemansrätten) means that trails and lakes are accessible to everyone and that berries and mushrooms are free for the picking.

Cultural heritage, friendly people and good food

There’s a rich cultural heritage and a tradition of storytelling in Värmland that the local population is extremely proud of and willing to share. Locally produced foodstuffs have recently gained an increasingly prominent position, especially small dairies, organically grown grains, and woodland wild game. There is plenty of room for an expanding gastro-tourism, and other services that offer high-quality culinary experiences.

Support and financial opportunities

Visit Värmland strives to strengthen and develop tourism in the region, and can help you to define markets, find business partners, and establish contacts. NIFA, the association of food & beverage companies in Värmland, works to develop business opportunities for its members, while Karlstad University can assist you in the form of research & development. Together with the support of many municipalities in Värmland, you can receive help to establish and expand your operations, as well as explore possibilities for investment aide.

Contact

Take the first step

Do you want to know more about the possibilities Värmland has to offer? Fill in the form and tell us about your business or vision. Then we’ll make sure that you get in touch with the right people.

    Based in Värmland, I’m close to magnificent and peaceful nature and still have access to major cities such as Gothenburg, Oslo, and Stockholm. I develop my quality of life in the countryside without sacrificing supply and networks from the cities.

    ”Your business is our business” is an initiative from Värmland’s 16 counties combined. With a dynamic network and direct lines of contact, we create opportunities and synergies when you’re establishing a business in Värmland.

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